Sometimes I am a little Slow

Many people I know do mock me on the lack of up take I can have... I call it contextual change or lack of. I am a big believer that people interact in the formats and capacities that sit within their life. And for that reason I am slightly happy as well as extremely sad that I am not completely taken by twitter...

As I recently said; give it 6 months and I will find it a place in my day to day. But for now, I am just happy with what I use.

Enjoy the below, I did.









Let me officially introduce you to YAWN. One day I will explain it.

Taking online, offline, well.

This is the summer (or it is meant to be), we should be out, not in, we should be enjoying the real interaction and not disconnection.



It isn't amazing, but it's an ironic take on what a lot of people do... The legal stalking of social media, the gossip kings and queens inside us. If I watched outside your window I wouldn't find out half the information about you that I could obtain from your online open self, yet the former would get me arrested. Does it make it OK if it is not face to face but instead face to screen?

Am I having a senior moment...

Possibly.

Nice bit of some light like

Lightrails from Strukt Studio on Vimeo.

OOOO I do like a good bit of online content

A bit late on the band wagon for this one but never the less here is my two penny worth.



I think Google has done something decent here by taking the granular essence of who they are as a brand and thought of a great visual representation that portrays their message.



Speed tests are no new concept; Samsung's viral; the one about their ccd's, no, ddy's, no wotsit hard drive thingy's that was a little bit insane and a little bit genius with their loading speed race was the last one that sticks in my mind. Here Google has actually produced something I genuinely want to pass on.

The sort of vid that you're happy to put your name against when sharing, because it is something that people are going to look at and not think; "We'll that was a waste of a minute, cheers Mate!"

Thumbs up and Happy Friday to Google

Ummmm.....

Lets change shall we

I remember saying around a month or so before Christmas that it would be our December festivities that would bring us out of the recession. And now we are apparently out of the woods. Having said this I think we are no further than we were Pre-Christmas. The umbrella status is obviously better but as people have we learnt?

We are yet to truly change, maybe this is the sync in me who knows that for a lot of people that have been feeling the pinch may end up back to old (and bad) habits, when the sniff of economic paranoia has gone.

Societies 'credit' giving ways need to change. If we want to buy a sofa, don't buy now pay later, because by the time you come to paying the monthly amounts there will be another thing that you will want. It is a downward spiral that wont get us anywhere in the long term.

Maybe we all need to go on that long walk before deciding that habitual impulsive lifestyles are not a solution but part of the problem.

A break

It has been quite a while since I last had the chance to get on the internet outside of the brick work confounds and IT restrictions I am now apart of. THREE months has past and with the urban nomadic lifestyle I have adhered to has meant a true lack of knowledge of things digital and new that has gone on.

Part of me regrets this, another has felt a new style of ignorance. It was welcomed. Being away from something that many of us have a heroin style relationship with is a good thing in my books.

Addition takes many forms and the past spell of freedom has given me the chance to ponder... consider and reflect.

This post is to request you consider taking a none religious lent from something we all don't consider as an addictive aesthetic. Enjoy other things and shift that un-considered rigid formality

The Freedom of Integration Act 2000 and ...

A lot of people are posting a lot of messages proclaiming the death of the ad agency, this lack of client pie that is eaten by adlands finest. One of many brain child's of the industry is Integration and also the reason why people shouldn't worry.

Are we seeing the industry become fragmented or are we really seeing the industry evolve away from the traditional off line campaign and embrace the opportunity of the diverse. Working on the more eclectic, and considering consumer involvement.

The voice of the person is... sorry scratch that, HAS changed and WILL change again, a point that brings me back to the industries sphere of influence. Change has seen expansion, expansion into campaigns that fuse specialties, that evoke collaboration and in my opinion see more interesting things churned out.

I may be speaking very out of turn but the four father quote that is so widely known; "The medium is the message" is not as relevant as it once was. We should note that it is not the way you say something or what you say, its is the elasticity that infuses the two, that can produce the 'new.' Whilst considering the relevance of the chatter, will it benefit anyone, and not just try to convince people that it will do. Great things do not stay unknown for long, if you produce the great, the rest will fall into place.