Watch what you say online because Branson is listening.
Virgin has this nifty little section on their site that constantly scans the net searching, collating and displaying every message that mentions any of the Virgin brands! scary stuff! They have aptly called it the eye, it just reminds me of the Lord of the Rings (got to do another LOTRs day,epic.)
See what you think, for me, I just think it looks rather cool. No harm in that I suppose, although having said that, I think my tone and opinion would have been different if it wasn't someone I respected. Funny that.