Thursday 21 October 2010

Go Relentless

I am glad to see there are still brands that just give people opportunities. None of the crappy, point of purchase, make you feel like you are being couched down a path, just simplistic branded association that makes you take away a positive connection with the company in question.

Thumbs up Relentless

Wednesday 20 October 2010

AXA

When integration comings alive. The use of media is genius, the Gorilla foot... OK

Still a cracking creative over all

Friday 15 October 2010

A Mr happy site take over

More and more brands are starting to jump on existing content to use its connection with an audience to portray or communicate there message... Valid some may seem, others bastardise historical creative genuis in the name of corporate profits. There is no great solution, and I would always hope the designers/owners of a show would not just sell out for the numbers but think in more depth about the connection and what it says for them, as much as what it says for the brand attaching themselves to it...

This is also an interesting, for creative direction as content is there already and potentially restrictive. The key for me when brands make these connections in an engaging way is to look as much to a new idea with an existing box as possible and not just re-purpose in a lazy manner...



If you get a chance, have a look at the Specsavers MSN take over, its live now and I think, its a good weight between engagement and connection between the existing charactisation and the brand that is on the band wagon. (Use IE for this).

Happy Friday all