The not so Mini Idea

Cheers Digital Buzz for showing this.


ARGs are mainly aimed at the gaming community; they only work with people who have the addictive gene to want to play. So naturally the safe option is people that enjoy that eye ball satisfying, thumb numbing past time.

When you see this you will agree I am sure, that it is more than the obvious, it integrates the backend data capture that brands need and love, it involves its audience over an elongated period of time that will not only tip the word of mouth of the idea, but of Mini too. It aims play a goal and inspires competition, which of course makes you want to play more.

Everyone loves something for nothing, but what if something was the prize for a game, an experience, a memory.

Nice idea.

AXA

When integration comings alive. The use of media is genius, the Gorilla foot... OK

Still a cracking creative over all

The Freedom of Integration Act 2000 and ...

A lot of people are posting a lot of messages proclaiming the death of the ad agency, this lack of client pie that is eaten by adlands finest. One of many brain child's of the industry is Integration and also the reason why people shouldn't worry.

Are we seeing the industry become fragmented or are we really seeing the industry evolve away from the traditional off line campaign and embrace the opportunity of the diverse. Working on the more eclectic, and considering consumer involvement.

The voice of the person is... sorry scratch that, HAS changed and WILL change again, a point that brings me back to the industries sphere of influence. Change has seen expansion, expansion into campaigns that fuse specialties, that evoke collaboration and in my opinion see more interesting things churned out.

I may be speaking very out of turn but the four father quote that is so widely known; "The medium is the message" is not as relevant as it once was. We should note that it is not the way you say something or what you say, its is the elasticity that infuses the two, that can produce the 'new.' Whilst considering the relevance of the chatter, will it benefit anyone, and not just try to convince people that it will do. Great things do not stay unknown for long, if you produce the great, the rest will fall into place.