The not so Mini Idea

Cheers Digital Buzz for showing this.


ARGs are mainly aimed at the gaming community; they only work with people who have the addictive gene to want to play. So naturally the safe option is people that enjoy that eye ball satisfying, thumb numbing past time.

When you see this you will agree I am sure, that it is more than the obvious, it integrates the backend data capture that brands need and love, it involves its audience over an elongated period of time that will not only tip the word of mouth of the idea, but of Mini too. It aims play a goal and inspires competition, which of course makes you want to play more.

Everyone loves something for nothing, but what if something was the prize for a game, an experience, a memory.

Nice idea.