Facebook is to open its gates as of tomorrow at 4pm to allow developers to gain access to information that they were previous not privy to. This comes just as Twitter is gain massive amounts of traffic and becoming the new emerging social medium of communications.
Facebooks retaliation to this is to let developers build websites, apps and other online content on top of their model instead of inside the wall and confines of their rules and restrictions.
This has the opportunity to explode how brands interact with consumers on the social networking site and increase the amount of innovative and also pointless extra content that will be created on top of the Facebook band wagon. I see it going not either way (innovative or pointless) but both, what will mark the difference between good branded content is the use value attached to said piece.
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whats use value?
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