Disappointment guys

Absolute and TBWA/Chiat day NY found a folk band to pocket their integrity long enough to cash the cheque and build Absoluts tag line, I love Absolut as a brand, but I am disappointed by this, there print ads are legendary and this just doesn't cut the bacon. What might have been better was not to try to a mixture better Heart FMs old ads and Orange's blow up animals on a beach, shame. 6/10 for this and I'm being generous

Although I will add, the cinematography when the shot doesn't have inflatable words in it is quite nice, good job on that front