Yet again, Ikea have come up with a brilliant way to portray the simplicity and local thinking of their brand through an effective digital medium. Admittedly it is not an original idea, but Ikea, have made it their own; the site is called Space maker and it aims to help you organize your room to get the most out of the space and your items within it. I feel it is more for the student and career starters that don't have a lot of space to fill and usually a lot of accumulated trinkets that seem to have become irreplaceable in the process of leaving home and starting the uni/career ladder. It even has a bells and whistle based animated explanation, its title "Watch it work" if you can't work it out, a little tip on another subject, tippex is a quick eraser than the delete button, try it out!!!
The brilliance of Ikea is in the simplest part of the brand, the part that whilst browsing through their products (on or off-line) you will at some point look at a piece and think "Why was that not designed like that before, that would be perfect in my living room, dinning room, bedroom, bathroom etc."
Having said all this I feel that there is still some work to be done to integrate it. It's one thing producing something great, its another, getting people to use it. I look forward to see how they intend to launch the platform fully; PR, social media, university drive (on and off-line), giant rubber Swedish animal, with lazer beams for eyes, or have I seen that before...
Hope the weathers better where you are, London is as muggy as a sweaty robber! But left-over curry makes lunch happy days.
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