SKi 360

No video has made me want to SKi as much as this one.

WOW.

The not so Mini Idea

Cheers Digital Buzz for showing this.


ARGs are mainly aimed at the gaming community; they only work with people who have the addictive gene to want to play. So naturally the safe option is people that enjoy that eye ball satisfying, thumb numbing past time.

When you see this you will agree I am sure, that it is more than the obvious, it integrates the backend data capture that brands need and love, it involves its audience over an elongated period of time that will not only tip the word of mouth of the idea, but of Mini too. It aims play a goal and inspires competition, which of course makes you want to play more.

Everyone loves something for nothing, but what if something was the prize for a game, an experience, a memory.

Nice idea.

Go Relentless

I am glad to see there are still brands that just give people opportunities. None of the crappy, point of purchase, make you feel like you are being couched down a path, just simplistic branded association that makes you take away a positive connection with the company in question.

Thumbs up Relentless

AXA

When integration comings alive. The use of media is genius, the Gorilla foot... OK

Still a cracking creative over all

A Mr happy site take over

More and more brands are starting to jump on existing content to use its connection with an audience to portray or communicate there message... Valid some may seem, others bastardise historical creative genuis in the name of corporate profits. There is no great solution, and I would always hope the designers/owners of a show would not just sell out for the numbers but think in more depth about the connection and what it says for them, as much as what it says for the brand attaching themselves to it...

This is also an interesting, for creative direction as content is there already and potentially restrictive. The key for me when brands make these connections in an engaging way is to look as much to a new idea with an existing box as possible and not just re-purpose in a lazy manner...



If you get a chance, have a look at the Specsavers MSN take over, its live now and I think, its a good weight between engagement and connection between the existing charactisation and the brand that is on the band wagon. (Use IE for this).

Happy Friday all

Is it good or Bad?

One day we will live differently. I mean truly differently. Our expectations will be answered before we think of them and it will be the death of advertising.

Someone once said "Advertising answers that question before it has been asked"

One day something else will answer that question and that day will be the end of traditional Comms.

I relish the challenge.

Sometimes I am a little Slow

Many people I know do mock me on the lack of up take I can have... I call it contextual change or lack of. I am a big believer that people interact in the formats and capacities that sit within their life. And for that reason I am slightly happy as well as extremely sad that I am not completely taken by twitter...

As I recently said; give it 6 months and I will find it a place in my day to day. But for now, I am just happy with what I use.

Enjoy the below, I did.









Let me officially introduce you to YAWN. One day I will explain it.

Taking online, offline, well.

This is the summer (or it is meant to be), we should be out, not in, we should be enjoying the real interaction and not disconnection.



It isn't amazing, but it's an ironic take on what a lot of people do... The legal stalking of social media, the gossip kings and queens inside us. If I watched outside your window I wouldn't find out half the information about you that I could obtain from your online open self, yet the former would get me arrested. Does it make it OK if it is not face to face but instead face to screen?

Am I having a senior moment...

Possibly.

Nice bit of some light like

Lightrails from Strukt Studio on Vimeo.

OOOO I do like a good bit of online content

A bit late on the band wagon for this one but never the less here is my two penny worth.



I think Google has done something decent here by taking the granular essence of who they are as a brand and thought of a great visual representation that portrays their message.



Speed tests are no new concept; Samsung's viral; the one about their ccd's, no, ddy's, no wotsit hard drive thingy's that was a little bit insane and a little bit genius with their loading speed race was the last one that sticks in my mind. Here Google has actually produced something I genuinely want to pass on.

The sort of vid that you're happy to put your name against when sharing, because it is something that people are going to look at and not think; "We'll that was a waste of a minute, cheers Mate!"

Thumbs up and Happy Friday to Google

Ummmm.....

Lets change shall we

I remember saying around a month or so before Christmas that it would be our December festivities that would bring us out of the recession. And now we are apparently out of the woods. Having said this I think we are no further than we were Pre-Christmas. The umbrella status is obviously better but as people have we learnt?

We are yet to truly change, maybe this is the sync in me who knows that for a lot of people that have been feeling the pinch may end up back to old (and bad) habits, when the sniff of economic paranoia has gone.

Societies 'credit' giving ways need to change. If we want to buy a sofa, don't buy now pay later, because by the time you come to paying the monthly amounts there will be another thing that you will want. It is a downward spiral that wont get us anywhere in the long term.

Maybe we all need to go on that long walk before deciding that habitual impulsive lifestyles are not a solution but part of the problem.